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29.3%

Digital overtakes paper as consumers' preferred coupon type, survey finds

Electronic load-to-card offers accounted for 29.3% of coupon redemptions in 2020, up 27% from the prior year, according to data from Inmar Intelligence.

21%

For first time, digital coupons overtake print circulars in redemption

pandemic conditions and growth in online grocery use, not lower shopper interest in promotions, Inmar explained. Overall redemption volume fell 21% to 1.05 billion coupons in 2020, slightly ...

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